They’re always inspiring events – talented fundraisers showcasing the inspiring efforts of others they wish they’d thought of.
This time, I resolved to write a Twitter thread, below, featuring all 18 presentations, and I’m glad I did despite the numbness it eventually induced in my fingers! Go ahead! Click through to get a sense of all of the presentations:
Packed house for #IWITOT…— Richard Sved (@richardsved) February 21, 2019
Ill be live tweeting all the presentations. It’s one of my fave events because everyone’s showcasing the work of others they wish they’d thought of. No humble bragging here! Please retweet to share the inspiration (hopefully) in this thread! pic.twitter.com/Bw9v4WAVl6
But what were the key themes and highlights for me?
This arose time and again. Andy admired the irreverent and creative fundraising efforts of Cancer Research UK’s Stand Up 2 Cancer’s campaign, which turned the traditional donation menu on its head. For £50, for example, Channel 4 would insult Piers Morgan on Twitter for you, with hilarious results. Wayne Murray, while introducing WaterAid’s brilliant #UnTapped campaign, urged us all to be bolder, to break some rules because the usual stuff wasn’t working anymore.
Go to where the people are
Audible gasps at #IWITOT as @Lucy_Casey unveils the #fundraising results of the Breast Cancer Research Foundation’s pink ‘skin’ for the character Mercy, in the video game Overwatch (40 million players😮) pic.twitter.com/z4Av6D24z3— Helen Trenchard (@helentrenchard) February 21, 2019
Finding new audiences and new communities was a particularly common theme. Nikki Bell opened the show with a barnstorming description of one man’s marathon online gaming and fundraising efforts (with the best set of slides of the afternoon – Tetris- and Mario-based); Sonia Triki described how Greenpeace’s Rang-tan campaign had gone so mainstream she heard talk of it in her hairdressers; Lucy Casey continued the gaming theme with her exposition of the Pink Mercy skin in the game Overwatch, which raised frankly shocking amounts for the Breast Cancer Research Foundation; Grahame and Emily spoke well about the mass participation events the #millionstepchallenge from Diabetes UK and MyMarathon from British Heart Foundation respectively.
We can’t wait for our supporters to come to us. We need to go to platforms where they are, or give them products that they will pick up and run with (pun intended).
And there were so many more belly laughs than I ever remember having at an event like this before.
I loved Tom Hodgson’s presentation about the #GoBallsOut campaign for Testicular Cancer New Zealand; I really enjoyed the film made by Islamic Relief highlighted by Ikhlaq Hussain; Grainne Callan spoke hilariously about Bronx Zoo’s #namearoach campaign in which you could pay to name a cockroach after your ex and watch it livestream being fed to meerkats (honestly, who comes up with these ideas?); Sarah Crowhurst brilliantly summed up the hilarious Trump-focused campaign by Cards Against Humanity; and Joel Voysey presented the work of celebrities like Richard Herring and Richard Osman using Twitter for good, with the charities stepping away to allow others to be funnier than they can be.
This was comedy, but comedy with intent: Cause-related comedy, you could say.
But my votes went to…
Katie Simmons bucked the trend and successfully went for our tear ducts with her moving description of Alzheimer’s Society’s #MemoryWalk and their authentic, deeply personal storytelling approach.
Amy Hutchings wasn’t afraid to tackle some really important questions on the future of the charity sector’s relationships with companies in her dissection of the longstanding partnership between Pampers and Unicef.
But I’m not ashamed to say that as soon as Camille St Omer Donaldson had finished, I turned to my neighbour Holly, and said “that’s the winner right there!” – her presentation about Bloody Good Period’s Festive Period campaign was that good. It was joyous, irreverent, and led the afternoon’s themes for me in terms of both boldness and humour laced with a serious leading edge. Absolutely bloody superb.
You can watch the full film of all 18 presentations here: