‘My aim is true’ – what Elvis Costello can teach charities

There's a man I've loved since 1979. I'm going to tell you about him today. He's Elvis Costello, and he is great. There's something about the way his intelligence and his ability to tell a good story combine. Oh, and he also writes a few cracking tunes. But what's he got to do with charities? Well, allow me to play you these four songs, and I'll explain:   1. Bring strength, bring trust, bring harmony (What's So Funny 'Bout) Peace Love and understanding? So where are the strong? And who are the trusted? And where is the harmony? Sweet harmony. 'Cause each time I feel it slippin' away, just makes me wanna cry. What's so funny 'bout peace love & understanding? This song has always struck me as particularly relevant to a life spent working in the charity sector. What better qualities could we bring to our causes than to be strong, to be trusted, and to bring harmony? But more than that, there's some zeal here. There's nothing funny or fluffy about looking for peace, love and understanding. Let's take our work seriously.   2. Take a moment and see what's beautiful Hoover Factory Five miles out of London on the Western AvenueMust have been a wonder when it was brand newTalkin' 'bout the splendour of the Hoover factoryI know that you'd agree if you had seen it too There's something special about the Hoover building. The A40 out of west London isn't the most beautiful street around. The building is set back from the road, quietly c