Have the courage to take a step back #IWITOT 2016

I Wish I'd Thought Of That is certainly one of the highlights of the year for me. It's a very simple, but very clever premise: get nearly 20 speakers and ask them to talk for seven minutes each about fundraising campaigns that they wished they'd thought of. What you get is a reminder of why we were motivated to work in the sector in the first place: Passion, good ideas, and no self-promotion or sales pitches, because each speaker is shining a light on the brilliance of others. The whole thing is very tightly stage managed so that all the speakers are well prepared. They're clearly encouraged to focus on lessons from the campaigns they're showcasing. And so many good ideas were presented that it's impossible to do them justice in this blog. I warmly encourage you to watch the full video or read this storify. Instead, here in this blog are some of the themes that came across most strongly for me: Develop tech that doesn't get in the way Jonathan Waddingham spoke about Tap Dogs, The Blue Cross's street fundraising campaign using dogs with contactless payment devices, and Joe Saxton chose Pennies - cashless donating at the till point. Both make donating easy through innovative technology, and tap into existing behaviour. "Innovation can be taking something that's already there and applying it in a new way" said Jon. Be inspired, learn, plagiarise, but... "Plagiarism is the most sincere form of flattery" Ken Burnett told attendees in summing up. And certai