How can you ensure your fundraising strategy stays live?

I was delighted to be invited to ask a series of questions on my favourite subject, fundraising strategy, at #CharityHour on Twitter recently. The answers were so excellent that I am capturing them in separate blogs. For more superb insight and answers to these questions, please get your ticket to the Fundraising Strategy Virtual Summit on 18 March, 2021! Here was question 3: What can charities do to ensure their fundraising strategy stays live and doesn’t just sit on the shelf after finishing it? 1. It's all about actions Make it 'actionable' - be clear what the actual actions that get the work done are, and who will be doing them. Also make sure the person who owns it keeps sharing and referencing it so that wider teams realise it's live and relevant to everything! #CharityHour— Rosie Oldham (@RosieOldham8) February 24, 2021 2. Above all talk about it Report on it, get Trustees involved, discuss it with colleagues, add it to dashboards, relate it to deliverables and above all talk about it. It’s just like any other plan - if it’s stored in the cabinet then it’ll gather dust and become irrelevant. #CharityHour— RIDEWISE UK (@RideWiseUK) February 24, 2021 3. Actions again! Q4: Make it actionable! Once you know the what and how, you assign everyone a ‘do’ ! :) #CharityHour— ?Dominique Saks ? (@Dominique_Saks) February 24, 2021 4. Reflect on successes and failures #charityhour evaluate/ref