What key elements need to be included in any fundraising strategy?

I was delighted to be invited to ask a series of questions on my favourite subject, fundraising strategy, at #CharityHour last week. The answers were so excellent that I will try and capture as many of them as possible in separate blogs this week and next. For more superb insight and answers to these questions, please get your ticket to the Fundraising Strategy Virtual Summit on 18 March, 2021! What does fundraising strategy mean to you and what key elements need to be included in any fundraising strategy, regardless of organisation size? 1. liked this back to basics answer Fundraising strategy needs to acknowledge charitable objects/organisational priorities, strategic plan, and then to identify long, medium, and short term campaign objectives. - Nest + Grow 2. "how on earth..." made me laugh... A plan, what we’re going to do, goals, and how on earth we’re going to do it! Dominique Saks 3. Needs to fit the organisation size From my side of things, it's aligning it with our digital strategy, & having clear goals & pathways to them. Cathie O'Farrell 4. Link to organisational strategy or me fundraising strategy forms part of the overall strategy and must be relevant to the size of organisation. As fundraising is so wide it could be anything from philanthropy , grants and trusts etc. Key element...audience and what you actually do..your charitable object - Beyond Profit 5. Tailor it to your organisation It needs to be bespoke to th