There’s this joke I used to do. I’d like to say that it was back in my student days, but actually I think my wife may tell you that I last did it alarmingly recently.
I’d have to be walking down a high street with someone. “Hold on,” I’d say, “I need to check my balance.” I would then proceed to stand on one leg, with my arms outstretched, wobbling a bit. “OK, done.” I’d then say.
OK, yes. I never said it was funny, did I?
But my point in mentioning it in this blog is this:
Fundraisers need to check their balance if they are to be successful.
And I don’t mean checking their bank balance (although that may be the ultimate proof of their success).
My view is that the successful fundraiser – or the successful fundraising function, in bigger organisations – needs to balance three key phases in their work