“We never lose sight of the ‘Why’.” – how the LEGO Group and Institute of Imagination deliver impact together

Today I attended an excellent webinar given by Amandeep Hoonjan and Filipe Gaspar on the partnership between the LEGO Group and Institute of Imagination, as part of Fundraising Everywhere’s #CorporatePartnerships 2025 conference. Their interviewer was Jonathan Andrews of Remarkable Partnerships. My notes are below. “Brick by Brick” How the LEGO Group and Institute of Imagination deliver impact together. Why do you partner together? FG (Lego Group): We’ve been partnering for 7 years now. It feels inevitable that we’d work together. We share a commitment to child development and how play can level the playing field for them. We have complementary expertise to develop a programme. We’re also geographically close (City of London and East London). The perfect recipe for success. AH (IoI): Shared vision, play and creativity are values that runs through everything we do. Designing and creating opportunities to all children to have access to learning through play. It’s the foundation of development for children. It’s a globally understood phenomenon. That synergy really helps us partner together. Let’s talk about impact – what do we want to see as a result? What is the impact of your partnership? On your organisations, your people and children themselves? FG: Broadly our partnership aims to make children thrive. We want to work together to inspire and develop children through play. Develop their holistic skills – creative, social, physical, cog