Charity Benchmarks 2023: “this is an awful lot of eggs in one basket!”

I was pleased to attend the "Charity Benchmarks 2023: the results" seminar organised by Open and Freestyle Marketing to give a sneak peek at their benchmarking results today. Below is a quickfire snapshot of the notes I took, and the images can be enlarged if you click on them. A copy of the condensed report can be downloaded here. "Almost a third of the people we spoke to are considering leaving the sector". Introduced by Allan Freeman, of Freestyle Marketing, collaborating with Open on a benchmarking study for the last six years. Lots of participants from charities of all sizes: Mission: to provide charities with better information to be able to raise more money. Charities in the survey raised 1.19BM spending 360M. Inflation was relatively flat until Aug 21, then big spikes since then, but started dropping in two measures: Remember that it’s a snapshot; you need to be a participant to see all the data. Some caveats: Qualitative data summarised by James Briggs, of Open. First source is sector survey, detailed questionnaire, elicited 80 responses, completed by relatively senior people (59% had been in the sector for more than a decade). Also conducted interviews with 6 directors of fundraising. External challenges: global pandemic, wars, conflicts, cost of living – much more disturbed than prior to the set up of these studies. Impacting on charities in a range of ways. “I don’t like to use that word, but they are competi