Charity writing digest – winning hearts, writing effectively, and understanding good leadership

There's been so much interesting and important writing about charities over the last month. Here's a flavour of it. This digest goes first to subscribers to our email newsletter and website. There’s been so much interesting and important writing about charities over the last month. Here’s a flavour of it. On fundraising more broadlyIoFFC 2019: Three days of fundraising inspiration, cogitation & connection - Ruth SmythFundraising’s other R word - Reuben Turner5 fundraising insights learned from Fundraising Online - James TennetA conversation can win hearts… but also crucial insight - Natalie BaileyHow to Capture the Support of Younger Donors - Richie Kendall On fundraising writingThe A to Z of writing fundraising appeals - Steve Lynch (and part 2 and part 3)How to Write Effective Web Copy (Part 1): Make It Readable - Andrew BuckHow to Write Effective Web Copy (Part 2): Make It Stick - Andrew BuckDirect Mail: Dead, or More Alive Than Ever? - Jeff BrooksStorytelling, Fundraising and the Dialogue Method - Chris Keating On diversity in charitiesWhat can charity leaders learn from the next generation? - Arti SharmaThere are six things blocking the sector's progress on diversity - Srabani SenAge, experience and background are no longer the only prerequisites for good leader- Irene SobowaleDiversity is meaningless. Find a new word - Amna Akhtar and Kiran Kaur On charity strategy