The UK charity digital benchmarks study is back – and why I think you should sign up:

Want to know how much money is being raised by email? Want to know what % of digital advertising budget is being spent in various channels? Want to know how your cost per email sign up or donation compares to the sector? Want to know what your donation page conversion rate should be? Regular readers of this blog may recall my very positive review of the 2023 M+R Benchmarks study which helps to answer these questions, and you can see the 2023 version here. Why do I think you should sign up for the 2024 study? While benchmarks alone won’t improve our programmes, accurate and wide-ranging ones can enable us to unlock their potential to drive change. The more people who see the power of Benchmarks and join the Study in 2024, the richer and more robust the dataset will be. This will mean we can all make even better decisions in future. So get involved and sign up here!