“This is how we do it!” – The third step in building your fundraising strategy

This is the third of three short blogs based on, at least in a summary version, the much longer book on Fundraising Strategy for DSC which Dr Claire Routley and I co-wrote. In the first blog, I looked at how we can understand where we are now, and in the second I wrote about how we decide on our targets – where do we go from here? – (if you haven’t read these blogs yet, do click on the links above and then return to read this third one). In song title terms, we’ve moved on from David Bowie and Bobby Womack to Montell Jordan: this third blog (and the final one in this mini-series)  – This is how we do it! – is about working out how you get there with your fundraising strategy. This is How We Do It! Montell Jordan Having focused on understanding the field internally and externally for your fundraising, and established your fundraising objectives and audiences, you now need to focus on how you are actually going to do it. So this blog is about the tactics (including scheduling, budgeting and monitoring) that you might use to deliver your strategy.  Firstly, think about the fundraising mix. Your fundraising could include a variety of fundraising methods, such as individual giving (direct response, major giving, legacies), community and events fundraising, grants fundraising, and corporate fundraising – and that is by no means an exhaustive list. How can you ensure that your portfolio is broad and balanced? If the pandemic has taught us any