“Understand your data and what it is telling you!” – my notes from Fundraising Everywhere’s Members Conference 2023

I attended the excellent Fundraising Everywhere's Members Conference today. Below you'll find a few notes from one of the sessions, but I warmly recommend that you join as a member, because my notes barely scratch the surface of the brilliant content on offer. Below you'll find my notes from the first session in Room 1 - "Benchmarking: What the Data is Telling Us". Speakers: Alex Srivastava (Open), Zoe Amar, Suzy Edington (JustGiving), William Swan-Bell (Enthuse) Links to the benchmark documents referred to: Charity Digital Skills Report (Zoe Amar) Charity Benchmarks 2023 (Open) Donor Pulse Report (Enthuse) The latest event and giving trends (JustGiving) What can people expect to find from your benchmarking reports? Alex from Open: Charity Benchmarks – gives info to make better decisions, the largest and most detailed examination of UK fundraising market. Cost of Living focus. Suzy from JustGiving – has huge digital fundraising data set. Pull together quarterly webinars – focusing on events fundraising today. Looking positive despite cost of living crisis. Will from Enthuse – Donor Pulse is a nationally representative survey of 2000 people on attitudes to philanthropy and charity, completed in May this year. Feature on inverse giving – when charity gets negative media but community rallies together and supports an organisation as a result. Zoe: Charity Digital Skills – mapping digital adoption – skills, attitudes – downw