My top 10 tips from 10 years of running my company! Part 2: tips 4 to 6

Now we are ten... I am very proud, having set up 3rd Sector Mission Control in the spring of 2013, that ten years later, we're still going strong! With thanks to everyone we've worked with so far, here is a post with the next three of (appropriately) ten tips that I've learned along the way. (Tips 1 to 3 can be found here.) Tip 4: establish your specialism When I wrote my first business plan ten years ago (see tip 1) I didn't include focusing on fundraising strategy specifically as a specialism, although the word "strategy" has always been in my company strapline. But it's always been a real passion and interest of mine, not just in theoretical or drafting terms but in how it can be put into practice by organisations. I started delivering training sessions and writing pieces on the subject, and by 2020, I was asked by DSC to co-write a book on it as part of their fundraising series, which was published in 2021. And now it's definitely not just a passion but also a specialism and something I'm known for, as shown by this LinkedIn message I received today. So my fourth top tip is to find or develop your specialism, and preferably one that you are passionate about. Tip 5: what are you changing? Any fundraiser worth their salt will know that the most important thing they need to convey is what changes as a result of an organisation's work and as a result of a supporter's gift. What are they helping you to achieve? Nothing else really matters as much, does i