
“Ask with thoughtfulness. Thank with love.” my notes from the Individual Giving Virtual Summit – June 2020
I was very excited to attend the Individual Giving Virtual Summit earlier this month, organised by the good people at Agents of Good, and hosted by Fundraising Everywhere.
With a top line up internationally renowned speakers, it was not to be missed! But ... if you did ... you can get a bit of a flavour of it all from my notes below.
I'm at the Individual Giving Virtual Summit, today hosted by Alice Ferris and Cindy Wagman. Top speaker line-up.
st up: From Shock to Exponential Growth - 10 Timeless Lessons that Doubled Income & Quadrupled Recruitment During Lockdown (That You Can Start Using Today!)
Colin Skehan starts by telling us we need to know our metrics, such as different ROIs. Trocaire started by showing care.
When you know your metrics you can: * integrate successful messaging across campaigns and donor journeys. * upcycle insights and content across channels (eg what works on social can work well on DRTV)
Your calendar and your budget are a framework, not a cage! Be agile.
Where's the plane headed now? It's going well but potential storm clouds ahead.
"Sweat the small stuff, because it can have a big impact" "Coronavirus has shown us how much we need each other. It really does take a village, as they say. That's the programmes team, the comms team ... all those tireless fundraisers..."
Giving gives agency, meaning & connectedness. We have a duty to ask & there is a power in giving. We help don