Why charities need to think about The Magic Roundabout
Today, I want to talk to you about The Magic Roundabout, and what it should mean to charities, when thinking about fundraising in particular. Yes, I know that lots of my blog posts refer to 1970s and 1980s popular culture, but in this case I'm actually not talking about Florence, Dougal and Zebedee and their psychadelically colourful friends.
No, instead, through the magic of my writing and your imagination, dear reader, let me drive you to Hemel Hempstead (in Hertfordshire, UK). I bet you weren't expecting this blog to go in that direction, were you?
When I lived in Oxfordshire, I would work in a town called Hemel Hempstead twice a week. They have something they call The Magic Roundabout. 100% would not work in SA... pic.twitter.com/mFvCpYqz6z— 32-12 (@BoknRoll) December 12, 2019
So, anyway. The Magic Roundabout in Hemel, not far from where I live, is a a huge roundabout made up of six mini roundabouts, as shown in the tweet above. It might look like the six circles of Hell, but somehow it works most of the time, and certainly when you consider half a dozen major roads go off it.
Why am I telling you this? Well, the exciting thing about this roundabout is that you can go round it either anti-clockwise or clockwise! So if you weren't expecting this blog to go in that direction, you probably weren't expecting the imaginary car I'm driving you in to do that either. If we're turning right, we can just head round a couple of the mini roundabouts clockwise but stil