Second verse, same as the first. A little bit louder and… just as good!
This blog summarises the second six hours of my live-tweeting coverage of last week’s brilliant Fundraising Everywhere virtual fundraising conference. See my write up of the first six hours here. As before, the speakers’ names link to threaded tweets which are essentially my notes from their presentations, about as quickly as I could process and type them!
Somewhat intoxicated by the quality of the first half of the conference (and also probably because I hadn’t been outside the house yet), I was on rather a high by this point.
Now onto thread 3 of my live tweeting of 12 hours of #FundraisingEverywhere! Starting with a power session from @howardlake on writing fundraising press releases.— Richard Sved (@richardsved) November 19, 2019
Howard Lake’s session on writing fundraising press releases was excellent. And he should know! He gets loads of them. My main takeaway was to avoid giant cheque handover photo calls for the rest of my working life.
Next came Louise Lai with some great detail on product development, including the useful mantra: Learn quickly, Fail lightly, Scale success.
And Ben Swart proved to be the most enthusiastic speaker ever! But he’s an enthusiastic chap, so it’s not surprising. Ben was talking about tactics for corporate fundraising success, focused on four plosively alliterative headings: pipeline, peers, projects, people. Not to be missed.
I had come to realise at this point how exhausted I was becoming, so realised I had to step away from the laptop screen for a wee while, just to refill my own tank!
Time to refill my own tank after 8.5 hours of tweeting with a quick blast of the cornet, but still wearing my #FundraisingEverywhere lanyard! This is one of my taps.— Richard Sved (@richardsved) November 19, 2019
Specially for my charity fundraising brass aficionado chums @DavidBurgessFR and @howardlake! pic.twitter.com/79w23Pr4oc
Somewhat revived, it was onto the final stretch of Fundraising Everywhere. Next up was Nick Burne, who knows his Facebook Fundraising onions, and sliced them and diced them with such precision it almost brought a tear to the eye (apologies for the extended metaphor!); Nick was followed by Maeve Strathy, who was clear and compelling on that most important of subjects – fundraising strategy – broken down into simple steps: context, insight, audit, goal setting, data and channel strategy, and creative strategy.
And so on to the power sessions of the final hour. I may have been somewhat delirious by this point, but they were all exceedingly good.
Jen Love spoke wonderfully on gathering charity stories by having conversations rather than interviews because “when you make someone feel heard, it’s intoxicating”; then “design nerd” John Lepp presented on the relevance and importance of good design to fundraising, so that our messages are seen, understood, acted upon and get results.
And finally (!)… the brilliant Lesley Pinder closed the show with an insightful presentation about focusing on supporter experience. Don’t assume you’re giving good supporter experiences if you’re not thinking about it, Lesley advised us, because it doesn’t happen by accident.
So there you have it, a truly superb range of speakers from around the globe delivering killer presentations at an affordable price. As if I haven’t enthused enough already, I urge you, dear reader, to sign up for next year for another roller-coaster ride of fundraising insights, truths, lessons and more besides.
Bravo, Nikki and Simon, for bringing this extravaganza to our computer screens.