I was delighted to be invited to ask a series of questions on my favourite subject, fundraising strategy, at #CharityHour on Twitter recently. The answers were so excellent that I am capturing them in separate blogs. For more superb insight and answers to these questions, please get your ticket to the Fundraising Strategy Virtual Summit on 18 March, 2021!
How can charities best involve non-fundraising colleagues or supporters in developing their fundraising strategy?
1. Understand the distinction between insight and opinion
A2 Think there needs to be a distinction between providing insight and providing opinion. Getting insight from wide range of places is key. As is taking a strategic approach to who can add what at different stages of fundraising relationship. But not every opinion is equal here!— David Burgess (@DavidBurgessFR) February 24, 2021
2. Just need to focus on vision and mission
#charityhour including non funding professionals is wonderful – they bring new ideas of how things could be done without the how and challenge us try new ways to fundraise. Anyone can help develop strategy as long as they are focused on the vision and mission.— Baby Basics (@BabyBasicsUK) February 24, 2021
3. Seek perspectives and new ideas
We're trying to build a more engaged community with our supporters online…simply having other perspectives & ideas is an incredibly powerful tool for progress in so many areas, including fundraising.— Cathie O'Farrell (@CathieROfarrell) February 24, 2021
"You don't always see the picture when you're in the frame."#CharityHour
4. Start by listening! (This was my favourite answer)
#charityhour always start by listening. Ask all of your stakeholders how they think they could best contribute to fundraising – making it clear that money is neither the first goal or the last… reach is first, and charitable outcomes are last. Money is the how in between— Nest + Grow (@nestandgrowcic) February 24, 2021
5. Get new ideas from them
This is essential! Including the wider team, not just the fundraisers is an ideal way to get new ideas and include a different point of view. Aslong as you share the end goal anyone can contribute, from trustees to Corprate supporters to employees. #charityhour— Smile Foundation (@SmileF_Hull) February 24, 2021
6. Try a workshop
As the sole-fundraiser for the charity I work for, I had a conversation with a trustee about this recently. We are going to attempt a fundraising workshop with stakeholders to look at and plan our corporate fundraising and individual giving strategy for the next few years.— Louise (@LouiseSansom1) February 24, 2021
7. Involve them in the whole process
Actual involvement, rather then token gestures of involvement that have no intention of going anywhere.— Simon Pittman (@LibraryPlayer) February 24, 2021
Getting them involved in the full process.
Even little things as giving someone a lift to fundraising events, actually phoning and ask, etc. can go a long way.#CharityHour
8. Communication leads to engagement
Communication, whether it’s a workshop or an email, gets people involved. Sharing what’s going on, asking and then listening to their views in the development stage will encourage engagement and active participation when implementing the strategy.— Colonel Duck (@ColonelDuckProd) February 24, 2021
9. It’s all about time together
THIS IS ESSENTIAL!— Lucy Stone (MCIOF) (@Lucy_Stone) February 24, 2021
Everyone needs to be involved with & understand fundraising. They do with finance (setting budgets etc) or HR (recruiting teams etc).
Planning together, sharing successes & time together is key.#charityhour https://t.co/0Ag4gtARLY
10. Do it first, and listen!
Thank you, Tahera, for inviting me on to #CharityHour. More superb answers here.