How can you involve non-fundraising colleagues in developing your fundraising strategy?
I was delighted to be invited to ask a series of questions on my favourite subject, fundraising strategy, at #CharityHour on Twitter recently. The answers were so excellent that I am capturing them in separate blogs. For more superb insight and answers to these questions, please get your ticket to the Fundraising Strategy Virtual Summit on 18 March, 2021!
How can charities best involve non-fundraising colleagues or supporters in developing their fundraising strategy?
1. Understand the distinction between insight and opinion
A2 Think there needs to be a distinction between providing insight and providing opinion. Getting insight from wide range of places is key. As is taking a strategic approach to who can add what at different stages of fundraising relationship. But not every opinion is equal here!— David Burgess (@DavidBurgessFR) February 24, 2021
2. Just need to focus on vision and mission
#charityhour including non funding professionals is wonderful - they bring new ideas of how things could be done without the how and challenge us try new ways to fundraise. Anyone can help develop strategy as long as they are focused on the vision and mission.— Baby Basics (@BabyBasicsUK) February 24, 2021
3. Seek perspectives and new ideas
We're trying to build a more engaged community with our supporters online...simply having other perspectives & ideas is an incredibly powerful tool for progress in so many areas, including fundraising. &quo