Is developing a fundraising strategy an art or a science?

I was delighted to be invited to ask a series of questions on my favourite subject, fundraising strategy, at #CharityHour on Twitter recently. The answers were so excellent that I am capturing them in separate blogs. For more superb insight and answers to these questions, please get your ticket to the Fundraising Strategy Virtual Summit on 18 March, 2021! Here was question 3: Do you consider developing a fundraising strategy to be an art or a science, a bit of both, or neither? 1. great answer, featuring a pretty venn diagram! A3 Both! There are rules (both legal and best practice) that provide boundaries and enable you to decide what's most likely to work/what's right for you. However, there is space to be creative within that pic.twitter.com/oj5KZeYqlD— David Burgess (@DavidBurgessFR) February 24, 2021 2. The first of many to mention food and drink! It’s like a cocktail of both - you need the right ingredients but with a splash of something special to fizz it up! ? Have you ever noticed how sometimes just one person can add magic that brings it all to life? #CharityHour— RIDEWISE UK (@RideWiseUK) February 24, 2021 3. This was my favourite answer My experience? The strategy development is the science, the implementation the art. I felt the more level-headed and evidence driven I was at the planning stage, the stronger the foundation to allow me creativity when it came to delivery.— Alexander Kenmure (@idlehands12) Febr