I was delighted to be invited to ask a series of questions on my favourite subject, fundraising strategy, at #CharityHour on Twitter recently. The answers were so excellent that I am capturing them in separate blogs. For more superb insight and answers to these questions, please get your ticket to the Fundraising Strategy Virtual Summit on 18 March, 2021!
Here was question 3:
Do you consider developing a fundraising strategy to be an art or a science, a bit of both, or neither?
1. great answer, featuring a pretty venn diagram!
A3 Both! There are rules (both legal and best practice) that provide boundaries and enable you to decide what's most likely to work/what's right for you. However, there is space to be creative within that pic.twitter.com/oj5KZeYqlD— David Burgess (@DavidBurgessFR) February 24, 2021
2. The first of many to mention food and drink!
It’s like a cocktail of both – you need the right ingredients but with a splash of something special to fizz it up! ? Have you ever noticed how sometimes just one person can add magic that brings it all to life? #CharityHour— RIDEWISE UK (@RideWiseUK) February 24, 2021
3. This was my favourite answer
My experience? The strategy development is the science, the implementation the art. I felt the more level-headed and evidence driven I was at the planning stage, the stronger the foundation to allow me creativity when it came to delivery.— Alexander Kenmure (@idlehands12) February 24, 2021
4. A bit of both
I suppose like with anything, both art & science. The art is in winning people's minds, mobilise them to support fundraising. But equally, an element of planning & research (science) will be needed to design a strategy that works, based on available data and evidence.— Luke Buckland (@LukeBuckland10) February 24, 2021
5. Another vote for both
Both!! The creativity of getting the depth of the stories & issues across, with all of the best digital content to show our audience & potential donors why we're fundraising…to get that emotion across…— Cathie O'Farrell (@CathieROfarrell) February 24, 2021
With the mind-boggling equations of the best way/s it can be done…?
6. Art and a dollop of luck
We think it’s more of an art with a massive dollop of luck! For small charities like ours, connections & fundraisers often spring up out of nowhere! ?— Inspire Malawi (@inspire_malawi) February 24, 2021
Christina walked 100miles & raised £350 this month for us… We haven’t seen her in 20 yrs so this was a lovely surprise! pic.twitter.com/GyWsZKsV9x
7. Be artistic and forensic
I think both – art of communication to ensure everyone understands it throughout organisation but also a forensic science to it to ensure every Avenue is considered— SteelBonesUK? (@SteelbonesUK) February 24, 2021
8. Two more votes for cookery
9. You can’t separate them – another great answer
There is art in science & science in art so for me it's a false dichotomy.— Lucy Stone (MCIOF) (@Lucy_Stone) February 24, 2021
Playing to the strengths of the organisation & the team are key.
Be creative, use your data – whatever you need to develop a plan as a team that isn't just going to just sit on the shelf.#charityhour https://t.co/9Xp9gOxDJl
10. Both, but more an art?
Thank you, Tahera, for inviting me on to #CharityHour. I loved these answers!