I was delighted to attend the Fundraising on the Margins online conference recently. My notes are found below. First up in plenary at #FundraisingOnTheMargins is @LucyInnovation on the importance of storytelling:* We remember stories* Stories help us to understand complex things* Stories can grab attention and cut through everyday noise* Stories create connection, empathy, emotion Start presentations about your organisation by focusing on stories about the impact you have had on individuals. @LucyInnovation at #FundraisingOnTheMargins @LucyInnovation I made it my job to make connections with the people doing the work. Stories came. As a fundraiser it's part of your role to connect to why what you're doing is important. To connect other people to your story, you have to connect to it personally 1st. #FundraisingOnTheMargins We connect to the "hero's journey": The listener needs to care about what happens to the central character. What happens to them?Without a problem (acknowledging tension inherent here), you don't have a story.How did they solve it?What changed? #FundraisingOnTheMargins Because of what your listener or reader does, there can be a different ending. They are the hero. The story of 1 is more impactful. Our brains can't cope with big data. Tell the story of 1 person, 1 family. Share your own "why" story. @LucyInnovation#FundraisingOnTheMargins @LucyInnovation What is your thank you story?