And so we came to the third and final day of #IFCHolland.
Actually, it was just one last workshop followed by a plenary session. This was probably just as well, as many of us were a little ‘tired and emotional’ – either from a hard few days of conferencing, or perhaps the revelries of the previous evening.
I’d heard a lot of good things about the ‘SickKids VS‘ workshop, so made that my final choice. I was so glad I did. What a fantastic case study. Here’s my thread:
— Richard Sved (@richardsved) October 19, 2018
What was particularly fascinating about Lori and Daniel’s story was that they’d been inspired to overhaul their children’s hospital brand, despite their relatively successful fundraising.
There was no burning platform. But they knew that they needed to attract a wider audience (particularly younger and more male) to scale up towards their goal of building a new hospital.
What they came up with is iconic, anthemic, but also could become tailored and personal. Watch the launch film, below. It’s inspiring stuff.
I really appreciated the detail that Lori generously provided in terms of the response to their campaign. This is also outlined in Lesley’s thread, below.
— Lesley Pinder (@Skipinder) October 19, 2018
This campaign left me reeling. Thoughtful, well-reasoned, but genuinely inspiring. And I wasn’t the only one. A few of us felt the need to stay in the room for a few minutes afterwards to take it all in.
— Katie Simmons (@simmonskt) October 19, 2018
And so to the closing plenary, given by Esther Dingemans, the Director of the Dr Denis Mukwege Foundation, speaking about their Nobel prize winning work with the victims sexual violence prevention and response in conflict-affected countries.
I was struck by the power of her words, and in particular by her explanation of the strength of the survivors.
“We do not use the term ‘beneficiaries’; we do not think of them as a vulnerable group. They are the powerful ones.” Esther Dingemans #IFCHolland #BelieveSurvivors #TrustWomen pic.twitter.com/6fg00o27OS
— Fiona Koch (@fijinsky) October 19, 2018
And we were privileged to hear the testimony of two survivors. They floored me with their stories of what they experienced, and what they have been driven to do since.
I learned that we need to bring the voices of the people we serve to the heart of our work. Nothing else is more important.
— Kath Abrahams (@kathabrahams) October 19, 2018
But I wanted to give the final words to Sylvia, whose resilience and spirit moved me so much.
Rape is a weapon of war; the silent killer. I go to schools and talk about rape and the consequences. The survivors share with men and boys so they know women and girls have rights. Sylvia Acan #IFCHolland pic.twitter.com/IfC15tfbi4
— Sam Laprade, CFRE (@SamLapradeCFRE) October 19, 2018
How do we build a better future? I resolved to draw from the astonishing strength, power and sheer indomitability of these women. I will double down and do my bit to try to make the world a better place, working with friends and colleagues.
Thank you to IFC for inspiring me once again.
Together we can