UK donors – who, how, when and why? UK Giving Behaviours Tracker 2024

I was pleased to attend the excellent Individual Giving Conference hosted by Fundraising Everywhere today. The first session was Anjali Bewtra from Blue State, looking at UK Giving behaviours. Here are my notes below to give a flavour (click on the images to make them bigger), but I do recommend watching the many sessions at Fundraising Everywhere! Talking about UK donors – how, when and why they give: Will talk about continuing trend of value over volume, growth opportunity of a more diverse donor pool, and wider trends in giving. Insights: It’s been a rollercoaster – global and domestic crises, hard to attract attention of fewer donors The continuing trend of value over volume Total amount is up – UK public remain incredibly generous. Majority giving locally – 90% more likely to give to local or national cause. Decline in donor pool, but huge increase in value – average amount given was £165. 3 x more donors are cancelling some of their regular giving commitments Cash and one-off giving show a much smaller reduction Looking for control of their giving – need strong donor relationship building and retention activity is important. Over 65s most likely to continue giving 1 in 4 feeling optimistic still, rising to 1 in 3. About a fifth of UK households’ combined income is 100k+ Adults are planning to give more, 20% planning to give more households over £70,000. Why are they planning to give