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“The Matrix is everywhere” – Hats off to Ansoff
What is your charity’s product? Which market are you ‘selling’ it to? How can you develop it? Even in these
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Category Archives Fundraising
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What do charities and flies in urinals have in common?
Last week, I nipped to the toilet after a meeting in a London hotel. While there, I noticed something curious
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Why we should all be asking “cake or muffin?”
The other day, I was in a branch of a well-known high street coffee company. (It’s not the one you’re
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Why I would do this (if I was a woman)
While I was on my travels yesterday, I noticed this advertisement for Cancer Research UK‘s Race for Life. I think
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Fundraising notes – back to the pyramids
Today I found some old notes I wrote while attending a course some time ago. When was it? Well, carbon
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On why fundraising is like yoga
I’ve recently taken up yoga. I’m not the bendiest of people, and I tend to be the chap at the
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