“Small charities are the absolute glue in society!” My notes from #SmallYetMighty 2022
I very much enjoyed attending the virtual conference on small charities organised by Fundraising Everywhere recently. My notes on some of the sessions can be found below.
"Small charities are the absolute glue in society... we love smalls... this kind of forum is vital" @ambershotton chats to @NikkiLeah_ @ToastFundraiser to kick off the #SmallYetMighty Small Charity Virtual Conference from @FundEverywhere.
@ambershotton @NikkiLeah_ @ToastFundraiser @FundEverywhere "We pride ourselves on being at the heart of our community, and it's this that drives our fundraisng."
First up in room 3 is @shootersarah75, Head of Development @trwakefield, on developing member loyalty.
@ambershotton @NikkiLeah_ @ToastFundraiser @FundEverywhere @shootersarah75 @trwakefield "People were also getting in touch to say how much we meant to them. They wanted to make sure we got through the pandemic. The outpouring of love overwhelmed us... After research we decided to launch a brand new membership scheme."
"We designed a tier scheme, including circle members and legacy pledgers. We are a small team with a small budget. We needed a simple way to steward all our members, communicating with them regularly and effectively"
"We were back in lockdown when we launched!We prioritised a two week period to focus on it. We wanted people to feel part of the theatre family from the very start. That they had an immediate connection that made them feel special."
"Would people compl