“Learnings from Alcohol Change UK – maintaining momentum from our biggest year to date” – my notes

I recently attended a session hosted by Fundraising Everywhere and given by Robin Plowman of Alcohol Change on how they have maintained momentum and growth in their fundraising. Behavior change alongside fundraising ask Supporter engagement and stewardship Alcohol Change UK’s vision: a world free from serious alcohol harm Dry January is our campaign – been around for ten years. Has become a viral sensation. Trying to regain the association that we’re the charity behind it. Our fundraising team is only four years old, since 2019. Needed to be less reliant on statutory funding. From 2 people to 10 people covering most areas. We’re about fundraising as well as engagement. Last year, raised 19k  from around 23 fundraisers on the JustGiving microsite through Dry January. It’s not a fundraising driven campaign. It’s part of our charitable objectives. So we’ve been thinking about how we do the fundraising alongside it. It’s about getting the fundraising messages in there as part of it without talking to the participants directly. Test things and learn from there! The Shoreditch Dry was a new thing. A fundraising event in January. In the third week, which is when people can struggle. People were still waiting for payday after Christmas, so it was more about engagement. Might make it a February celebration event next time. Give What You Save option has worked well. Keep tweaking, e.g. positioning of the JustGiving button on